Executive Workshop Series

AI in Action:
Chicago

Advanced AI Applications for Marketing Leaders. Join us for a hands-on deep dive into the practical deployment of enterprise AI.

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Wednesday, May 6 10:00 AM - 1:00 PM CT
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The Mart, Chicago 222 W Merchandise Mart Plaza

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Limited capacity. Reserved for marketing executives.

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AI Innovator Partner of the Year

Optimizely's 2025 AI Innovator Partner of the Year - North America

22 marketing leaders. 56 AI use cases. One morning.

From our Boston workshop

What to Expect

Three hours, three outcomes.

visibility

See what's real

Live demos. Actual results from marketing teams using AI agents in production. No slide decks, no theory.

construction

Build your use cases

Work through a guided framework to identify where AI can deliver real value in your specific workflows.

route

Get a clear path forward

Scope a proof of concept you can actually take back to your team. From idea to implementation plan in one session.

Agenda

How we'll spend the morning.

10:00

Setting the Scene

Where AI actually stands in marketing today. What's working, what's noise, and what the data says about adoption.

20 min
10:20

Building Your Use Cases

Guided exercise to identify where AI can deliver real value in your specific workflows. Frameworks, not guesswork.

30 min
10:50

Mapping AI to Your Workflows

Take your best use cases and map them against your current tech stack. Scoping a proof of concept you can actually build.

35 min
11:25
Break
10 min
11:35

What We've Seen Work

Real examples from brands using AI agents in production. What the journey from POC to production actually looks like.

30 min
12:05

Hands-On: Build in Opal

Get your hands on Optimizely's Opal platform. Build and test an AI agent using the use cases you developed earlier.

40 min
12:45

Q&A and Networking

Open discussion, next steps, and time to connect with other marketing leaders navigating the same challenges.

15 min
Your hosts

Who's leading the session.

Arnold Macauley

Arnold Macauley

Chief Strategy Officer, Nansen

Arnold has spent over a decade helping enterprise marketing teams operationalize emerging technology. He leads Nansen's AI practice and has facilitated workshops for marketing leaders across North America.

Simon Chapman

Simon Chapman

Optimizely

Simon brings deep expertise in digital experience platforms and AI-driven experimentation. He works with enterprise teams to bridge the gap between AI strategy and practical implementation.

Don't miss out

Limited seats available for the May 6 session.

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